Listing title & description overrides

Your Shopify product title and description are a sensible starting point for Etsy, but Etsy buyers search differently and the two marketplaces have different conventions. SKUvio lets you write an Etsy-specific title and description that differ from Shopify — and it protects them so nothing overwrites your wording later.

Set an Etsy title and description

In the Configure modal, the listing-copy fields let you override the text SKUvio sends to Etsy:

  • Etsy title — the title shown on the Etsy listing. Etsy limits titles to 140 characters, so SKUvio holds you to the same limit.
  • Etsy description — the description shown on the Etsy listing. You have plenty of room here (Etsy accepts long descriptions), so you can write a full, Etsy-flavoured description.

Use these when your Etsy audience wants different keywords, a different tone, or a different length than your Shopify storefront.

They’re locked to the Etsy listing

Once you set an override, it is locked to the Etsy listing. A later edit to the product in Shopify, or a routine re-sync, will never overwrite your Etsy title or description. SKUvio links Shopify and Etsy by listing ID and SKU — not by matching text — so your Etsy copy is safe from Shopify changes.

This means you can keep refining your Shopify product page without ever worrying that it will clobber the Etsy wording you carefully tuned.

Leave blank to use Shopify

If you’re happy to reuse your Shopify text on Etsy, just leave the override fields blank. SKUvio then falls back to your Shopify product title and description automatically, and keeps them in step with Shopify.

You can mix approaches per product: override the title where Etsy keywords matter, but leave the description on the Shopify fallback, or the other way around.

A note on translations

Overrides set your primary-language Etsy copy. If you use SKUvio’s AI translations, the translated titles and descriptions are generated from this copy — so a good override gives the translations a strong base to work from. See AI-translated listings.