Pricing rules

Pricing rules let you charge different prices on Etsy than in Shopify — to cover Etsy’s fees, for example — without editing every listing by hand. SKUvio calculates each channel’s price from your Shopify base price using rules you define.

Three kinds of rule

• Manual — a specific override for one variant, including an optional fixed price that bypasses the formula.
• Category — applies to every product of a given Shopify product type.
• Flat — applies to all products on a channel.

How rules are chosen

Rules are evaluated in priority order — the most specific matching rule wins, so a manual override beats a category rule, which beats a flat rule.

What a rule can do

Each rule can add a markup percentage (say +40%), a fixed adder (say +€0.20), or, for manual rules, an outright override price. SKUvio applies the result whenever it exports prices to that channel.