Pricing rules

Pricing rules let you charge different prices on Etsy than in Shopify — to cover Etsy’s fees, for example — without editing every listing by hand. SKUvio calculates each channel’s price from your Shopify base price using rules you define, so your Shopify catalogue stays the single source of truth and Etsy prices follow automatically.

Three kinds of rule

Rules range from broad to specific, so you can set a default once and make exceptions only where you need them:

• Flat — applies to every product on a channel. This is your baseline: set one markup for the whole shop and you’re done.
• Category — applies to every product of a given Shopify product type. Use it when one range needs a different margin from the rest.
• Manual — a specific override for one variant, including an optional fixed price that bypasses the formula entirely. Reach for this for the odd product that doesn’t fit any pattern.

How rules are chosen

More than one rule can match the same variant, so SKUvio evaluates them in priority order — the most specific matching rule wins. A manual override beats a category rule, which beats a flat rule. That means you can leave a flat rule covering your whole shop and layer category and manual rules on top for the exceptions, without them fighting each other.

What a rule can do

Each rule shapes the price in one of a few ways:

• A markup percentage — say +40%, to add a margin on top of your Shopify price.
• A fixed adder — say +€0.20, added to every price the rule touches.
• An override price (manual rules only) — an outright price that ignores the Shopify base entirely.

SKUvio applies the result whenever it exports prices to that channel. Because rules are defined per channel, each of your Etsy shops can carry its own pricing — one markup for a shop aimed at one market, another for the next.

When prices update

Pricing rules take effect the next time SKUvio exports prices to a listing. Since product export and re-export are deliberate actions, changing a rule won’t silently rewrite every live listing the moment you save it — your new prices go out when you export, keeping you in control of what changes on your storefront and when.