Running multiple Etsy shops

SKUvio lets you run more than one Etsy shop from a single Shopify catalogue — useful if you keep separate shops for different markets, brands, or languages. Each shop stays its own storefront on Etsy, but behind the scenes they all draw from the same Shopify products, so you manage one catalogue instead of several.

One catalogue, many shops

Your Shopify products stay the single source of truth. SKUvio pushes them out to each connected Etsy shop and keeps inventory synced across all of them, so a sale in any shop draws down the same underlying stock. If the same SKU is listed in two shops and one sells, the other’s stock updates too — you can’t be oversold across your own shops.

Orders behave the same way: every shop’s orders flow back into Shopify together and appear on one Orders page, tagged with the channel they came from. You get a single view of everything you’ve sold, no matter which shop it came from.

Each shop keeps its own settings

Connecting a second shop doesn’t force it to mirror the first. Each shop has its own Etsy connection and can carry its own pricing rules, so you can charge one price in a shop aimed at one market and a different price in another — all calculated from the same Shopify base price. Listings, tags, and translations are configured per product, so what you export to each shop is up to you.

Adding a shop

You connect each Etsy shop the same way you connected your first — through Etsy’s secure authorisation flow, once per shop. There’s nothing to reconfigure in Shopify; SKUvio simply starts syncing the new shop alongside the others.

Plan limits

The number of Etsy shops you can connect depends on your plan: Growth includes two shops and Scale includes five (Agency is custom). This is the main reason sellers move up a tier. See Plans & billing to compare tiers and upgrade when you’re ready to add another shop.